Below are some very good reasons we’ve found for being and doing business on the Internet. Simply think of these as a start-off point.

• To establish a Presence
Globally, approximately 50 million people have access to the World Wide Web. Quite simply, there are few businesses that can ignore a market of this size. In the near future, having an e-mail address and Website will be like having a phone number and business card – crucial to even small companies.

• To network
By linking your pages with those of your networked contacts, you are referring clients back and forth. If for instance, your product complements, is used within or uses a product from another manufacturer, a potential client can get a complete package of information with just a few clicks of a mouse.

• To provide Availability Advertising
There’s no doubt that the most used resource is a Business Directory. Our Business Directory covers the globe – all a client would need to do is tell it what he or she is looking for, and it would automatically open to your listing. That’s exactly how the WWW works.

Not only can you list your basic information (your business expertise, location, hours, how to contact you and so on), but you can update this information instantly (time-sensitive specials, current interest rates, announcements etc). You can even have an entire catalog, including full-color photographs and graphics, available for instant viewing and ordering.

• To augment traditional advertising
Imagine including a brochure with every business card, piece of letterhead, print or broadcast ad, and even in your telephone’s on-hold messages. By including your WWW address, that’s exactly what you can do. A WWW address, such as www.ebizguidenigeria.com , is small enough to fit anywhere, yet it provides instant access to your entire sales argument. Furthermore, an instant e-mail response can be built in Web pages to get and give feedback while the questions are still fresh in your customer’s mind, without the cost and lack of response of business reply mail.

If you read any of the nations largest magazines and newspapers, you’ll notice more and more WWW addresses printed within advertisements. The reason for this is simple: The WWW allows a much higher degree of communication for the advertising investment – “more bang for the buck.”

• Customer Service
People wiser than we have often said that it’s easier to keep an old custoimer than to get a new one. Keeping an open line of communication is one of the most important ways to serve your customers. Via the WWW, you can post information, troubleshooting tips, contact forms and the like that will enable you to “keep your finger on the pulse” of your customers.

• To open International Markets
With a website, you can open up a dialogue with international markets as easily as with the company across the street. When you have a website, there is a good possibility that your online marketing will bring international opportunities – whether it is part of your plan or not.

• To test market new services and products
The advertising costs of rolling out a new service or product can be enormous. Many times because of the costs of printing and mailing, companies hold off releasing new products until the next generation of their catalog. On the Web, new products and services can be released globally and instantly; updating a Web page to include a new item costs a fraction of what it would to print a new catalog. The Internet’s two-way communication also enables you to receive immediate feedback from your markets.

• To provide 24-hour, 7-day accessibility.
A fax may come in from Tokyo at 2:00 in the morning. By the time someone comes to the office, the sale is lost. By accessing your WWW system, however, the same potential client could have surveyed your brochure and placed an order – for less than it costs to send the fax.

• To sell
Obviously, sales is the most important part of any business, a good business person would see that all of the points above add up to increased sales. The WWW is perhaps the most powerful marketing tool ever devised, but it is only a tool. Even the most perfect promotional system can’t make up for a poor product or service, inept staff or any of the hundreds of intangible stumbling blocks that lie in the way of successful sales. However, with the powerful communication tools and enormous market available in internet marketing, there’s far less of a gamble.

The fact is that clients can find you; review your information in text, pictures; contact your sales staff; place an order form their own desks within a matter of minutes, 24-hours a day. No other form of business communication provides this degree of sales support.

Put your business on the Internet, contact us or sign-up to our Business Directory, NOW!